You can do this too. Write a blog, that is.
Maybe you don’t have aspirations to write 1,000,000 words, but if you’re reading a blog, chances are you’ve also thought about creating a blog.
I’m here to tell you that you should start that blog today. Why? I’ll tell you. I have 9 reasons you need to start a blog.
1. The Money
Ultimately this is the goal of most bloggers. I’m not talking about people who start a blog when they take a trip around the world just to document their travels for a year. I’m talking about people who are in the business of blogging. And the good news is that blogging CAN make you money. It is unlikely that you will be bring in hundreds millions of dollars per year from your blog, but if you work at it, you can make a living. Here are some ways that a hardworking blogger can make money.
If you keep at it, you may be offered writing jobs. An agent or publisher may seek you out for a book deal. Even if you’re not offered such work, your blog can serve as a resume. You can offer to write guest blogs and other articles. You may prepare a book proposal. Perhaps you could compile information from your many blog posts and publish your own e-book.
You can use your blog to promote your business. If you have an existing business, your blog could be invaluable. A business blog can help your website to rank higher. More customers could learn about your services. You can establish credibility.
Your blog can make you money on its own by means of passive income. One of the easiest ways to generate such income is with affiliate marketing. It can be as easy as mentioning your favorite products in a post and providing Amazon affiliate links. When your readers click them and make purchases, Amazon pays you commission, not only on what you recommended, but on anything the customer buys! Other companies offer affiliate programs as well. You could review a course, provide a link, and if the reader signs up, more money in your bank account! Another way your site can make money is with ads. There are classy ways you can add them without coming off as a sleazy type of salesperson.
Blogging can also be a cheap hobby. This doesn’t make you money, but it saves you money. Sure, as your blog grows, you may invest more into it, but starting out, you can practically start out for free. I don’t recommend the completely FREE route, but I do endorse starting out for around $30. After that initial investment, you probably won’t need to spend any money on your blog for at least a year.
Now, having said all of that… Money can’t be THE reason you start a blog. If making money is your only reason, or your #1 reason, you’ll probably fail. PLEASE find your motivation somewhere in the next 8 reasons listed here.
2. The Connections
Here is an amazing benefit to blogging. When you start blogging, you can build an audience. People in your audience are basically your fans. That’s right, when you get your first subscriber, you have a fan. Yes, you. What can you accomplish with connections like these?
First of all, these people are your support system. There are going to be days that you DO NOT feel like blogging. There are going to be days that you DO NOT feel like working on your business. These people are there to help. Their gratitude and questions will get you through your off days.
Your audience will provide you loads of advice and feedback when it comes to your topic and your writing. Solicited or not. If you’re blogging about a hobby, expect to see some helpful tips. If you’re blogging about your business, expect to hear from a reader who had similar struggles to the ones you’re facing and information on how it was navigated. If you misspell a word or your grammar is poor, you’ll probably hear about it. You’re smart if you aren’t offended and instead use this provided information to improve.
Your audience can be global. If you own a local business, your blog has the capability of opening your business up to global fans. And global customers. In the past, people could typically only influence others with their own community, but you now have the power to extend your reach around the world. If you ever decide to travel, you may know people in every country you visit. You could stay in a reader’s spare room. Their guest house? Their catamaran. That’s a pretty cool perk.
Your blog can also help you stay connected to friends and family. It’s hard to update everyone on the details you have going on in your life. It’s not easy having in-depth conversations with everyone on a regular basis. A blog can change all that. In some ways, a blog can give your friends and family even more insight into your psyche. Even if you keep your posts lighthearted, they’ll at least know what you’re up to.
The last thing I want to mention for this section is the power of the email list. Your audience may subscribe via email. Or perhaps you have some sort of offer and ask for their email. You now have a direct link to that reader, to that fan. If you ever need that relationship, not just to sell something, but to ask anything of them, it’s there. It’s not just a random person, but someone who values you. There’s a lot of power there. More on that in another post.
3. The Challenge
This is a short one but an important one. The challenge of creating content, of putting yourself out there, of taking all of the actions necessary to publish, that’s a little frightening. But it’s also exhilarating! And once you’ve accomplished your goals with your blog, it will be oh so satisfying!
This post is getting longer than I thought it would be. I have 9 of these reasons, but it looks like I’ll only cover 3 in this post as I’m trying to not go too much over 1000 words. You’ll have to check out Part 2 tomorrow.
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