Since I’m new at blogging, I’ve been doing a lot of research on it. If I’m going to improve from one post to the next, it’s going to take the help of others. Much of that information I can find already posted on the Internet. In the future, I’ll solicit your help as well.
After reviewing many articles about blogging terminology, I’ve decided to share some of my discoveries. I did not copy and paste any of these definitions, nor did I type them out verbatim. I read further about each of these terms so I could explain them in my own words. Therefore, they count toward my goal of writing 1,000,000 words by 2022.
Advertorial: This is content that sounds like a plain old post, but it’s not. It’s a post that has been sponsored. A blogger would usually write this on their own and submit the writing to the sponsor. After receiving approval, the post is published. A reputable blogger wouldn’t create such a post if they didn’t truly believe in the value of the product or service that they are promoting.
Affiliate marketing: This is an option that a blogger can use to monetize their site. Typically, the blogger sets up an account with a company who provides a special link to a product or service. The blogger then uses that link somewhere on his or her website. When a reader uses that link to make a purchase from the company’s website, the blogger receives a commission for the sale. You can see examples of affiliate links by visiting my site’s Resources page.
Backlinks: These are links that point from one website to another. A blogger is particularly interested in the incoming links. Search engines, like Google, use the number of backlinks as one of the factors that rate a site’s authenticity and value. The assumption is made that if others on the Internet are linking to a blogger’s site, it must be important in some way.
Categories (and Tags): In terms of blogging, a category is a term or phrase used to group similar posts together. Tags are typically used to sort by a higher degree of specificity. For example, a blog post may be listed under the category of Digital Cameras and be given a tag of DSLRs. Posts can usually be filtered by categories and/or tags.
Comments: This term is pretty self-explanatory, but it’s so important to a blogger that I had to include it. A comment is feedback by a reader on a blog post. Comments are one of the most appealing facets of blogging. Bloggers are able to get real-time feedback from their audience and readers are able to share their thoughts and opinions with the author and other readers. A blogger should only delete extremely offensive, vulgar, or spam comments. This aspect of a blog is one of the most engaging and an author should encourage discussion, even if the comments are controversial.
Deep linking: This refers to the practice of a blogger creating links that point to specific pages on their website. The goal is to drive traffic to related articles and keep a reader on your site longer. For example, within a post sharing a recipe for chocolate chip cookies, a food blogger may include a link to a previously published post comparing several different brands of chocolate chips.
Evergreen content: This is a type of post that contains content that does get dated quickly. The goal when writing evergreen content is to write content that will still be valid several years, or more, into the future. A post titled “The Greatest Movies of the 20th Century” would be considered evergreen content. A post titled “The Best Movies to See This Weekend” would not.
Favicon: This is the small logo or symbol that appears in an Internet browser tab or on its bookmarks bar or menu. The favicon is usually a small version of a site’s logo, but sometimes only incorporates a single facet of the logo due to the favicon’s small size.
Header: This is an area at the top of a blog website’s posts and pages. The header will generally include the site’s logo, name, tagline, and navigation menu. Some headers include a graphic that sets the tone of the blog or provides some insight into the blog, author, or associated business.
Heat map: This is a type of graphical representation that indicates that shows which areas of your blog page are clicked most. One color will indicate a high amount of clicks and another will indicate a low amount. This map can aid in deciding where to put content on a page.
Hosting provider: This is a company that provides a server, storage space, and the services required for sharing a website on the Internet. A blogger would usually pay a monthly or annual fee to the company to have a site hosted, but some hosting providers provide free options as well.
Keywords: These are the words that a user enters into a search engine to find available content on the Internet. One of the goals of a blogger is to optimize content in a certain way so that the keywords users are entering directly correspond to a blog post or page. A blogger needs to use the words creatively so that their post is not distasteful to the reader and so they are not penalized by a search engine for using keywords in a way that appears to be an attempt to game the ranking system.
Landing page: This is a page designed to convert visitors into sales leads or to get visitors to subscribe to an email list. It will likely contain copywriting that identifies a reader’s need and offers a product or service to satisfy that need.
Meta Description: A meta description is a short description of a page or post. A good description will only consist of a sentence or two and and will encourage a user to visit the page or post.
Niche: Niches are subcategories of a market. Often bloggers are encouraged to “niche down.” This means to avoid writing content that appeals to everyone and instead write to a smaller group. For example, instead of writing about any travel location in the world, a blogger may focus on travel locations that are most appealing to female professionals who enjoy mountain climbing. The idea is that the narrow focus will result in more effective engagement than the broader focus.
Page: Pages typically provide static information on a blog site. The information on pages is typically not updated frequently. Pages are not usually considered part of the blog itself.
Post: Posts are the articles that form the basis of a blog. Posts cover a wide range of topics and may often include information that is very time-sensitive.
Permalink: This is the URL at which a page, post, media file, or some other resource on a blog site is stored. Permalinks shouldn’t be changed so that a visitor can easily find content at a later date.
Pillar content: This content is likely evergreen. Pillar content supports a blog and what the blog is about.
Plugin: A plugin is a group of functions that extend the functionality and features of a WordPress site.
Sidebar: The sidebar is a column used to display information on a blog site. It will often include information and links such as a calendar, blog post archives, categories, and tags.
Sitemap: This is a page or file that helps users and search engines find content on a blog site. It is usually organized in an outline or table of contents format.
Widget: Widgets are sections of content that are typically added to the sidebar or footer of a blog site. Widgets can include many different types of content, including links, media, maps, and contact information.
WordPress: WordPress is an open-source platform used to create and publish webpages and blogs. It has support for customizable themes and third-party plugins can add even more features to its capabilities.
Please feel free to comment below with terms you believe should be added to this list.
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